Podcasts

April Koh, Co-Founder and CEO of Spring Health, talks to co-hosts Bob Tinker and Tae Hea Nahm about how a Go To Market Fit playbook enabled her company to achieve 6 x growth for four years running.

Mickey Alon, CTO and Founder of Gainsight PX, talks to host Bob Tinker and co-hosting guest, Nikolai Skatchkov about Product-Led growth.

Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer.

Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers.

Hosts Tae Hea Nahm and Bob Tinker are joined by Kyum Kim, co-founder and Head of US Operations at Blind.

Jacco van der Kooij, founder of Winning By Design, has worked with more than 800 startups solving sales marketing challenges. He speaks with host Tae Hea Nahm about the common Go To Market stumbling blocks and how to get you and your team to fix them.

Hosts Bob Tinker and Tae Hea Nahm announce the launch of Unlock, a new open-source resource for finding Go To Market Fit and unlocking growth.

Hosts Tae Hea Nahm and Bob Tinker are joined by guest, Christof Baumgartner, an experienced CRO. They discuss the differences, which startups should know about, between going to market in Europe and America.

This episode we speak to a familiar guest, Mark Smith who's a rare go to market leader for companies such as NPI, Infobox and Arista.

'Thinking in Swim Lanes' is a powerful tool for first-time CEOs making the transition from Founder to Real CEO. Hosts Bob Tinker and Tae Hea Nahm discuss their own and others experiences.

Bob Tinker and Tae Hea Nahm dig into how a CEO must change as a company grows.

Bob Tinker and Tae Hea Nahm speak to Mark Smith, a rare breed of B2B sales leader who has led teams of less than $1M of revenue all the way up to mega-scale growth of billions of dollars.

Hosts Tae Hea Nahm and Bob Tinker explain how 'unlearning' is key. And, it applies to everyone in a startup.

Hosts Tae Hea Nahm and Bob Tinker discuss and relay experiences on the fundamentals of sales comp.

Co-authors Tae Hea Nahm and Bob Tinker discuss the magic numbers for SaaS businesses that will accurately predict an increase or decrease in recurring revenue and how you can change them.

Finding 'Urgent Pain' and your 'Wow' are two vital ingredients in building your Go-To-Market Playbook to unlock growth. How do you find them, or even know when you have?

How does a startup operationalize the GTM Playbook? How do you get the whole team aligned with it?

Tae Hea Nahm and Bob Tinker talk to Chad Malchow, VP of Sales at Honeycomb, about his experiences of growing and scaling a fully distributed company.

A GTM playbook is a repeatable map for finding and winning customers over and over again. But what does it look like?

How does an economic downturn affect your Go-To-Market Fit (GTM Fit). Last episode we broke down how to find GTM Fit - the key to unlocking growth. Now we look at how to adapt it when the whole world changes. Co-authors Tae Hea Nahm and Bob Tinker cover re-finding the 'urgent pain' of your customers and re-defining your ideal customer profile (ICP).

In the first ever episode of the Survival to Thrival podcast, co-authors Bob Tinker and Tae Hea Nahm discuss the key concept in their Survival to Thrival books - Go-To-Market Fit (GTM Fit).